It started with the “How to Be Interesting” post on Forbes.com that went viral, attracting over 1.4 million viewers so far, with tens of thousands liking, linking, and tweeting the article. I was pondering personal assets in business, modern virtues if you will. I thought that being interesting was the greatest one. It’s more vital than hustle or education, more important than good networking. It’s a core attribute that draws people toward each other, and greases the wheels of love and commerce and politics. From that point, I noodled out what it meant to be interesting: and those ideas are now this book.
For more info, pop over to the book’s page.
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